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Which car model has the best communication strategy: Passat, Jetta, Polo, Vento, Touareg, Beetle?

Which car model has the best communication strategy: Passat, Jetta, Polo, Vento, Touareg, Beetle?

First, read the article then pick one question to answer.

Q1: Which car model has the best communication strategy: Passat, Jetta, Polo, Vento, Touareg, Beetle? Give your reasons based on the case for your choice. Also, feel free to bring additional information or perspectives from the current environment to your post.

Q2: Based on the segmentation-targeting-positioning strategy of VW explained in the case and supporting campaigns, rate the communication of VW on a scale of 1-10 with 1 being the lowest and 10 being the highest. Where would you place the company base on the choices below? Write down your reasons for your rating. Can VW be among the top three car brands in India with this STP and communications strategy?

a. 1-4

b. 5-6

c. 7-8

d. 9-10

 

 

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