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What is your evaluation of Under Armor’s Turnaround Strategy in 2018/2020

What is your evaluation of Under Armor’s Turnaround Strategy in 2018/2020

Objectives

Analyze a current business case from the course textbook
Present findings and recommendations to the class
Overall Instructions

Students will complete 2 separate case analysis assignments during this course.

In this assignment, you will write up your analysis of your assigned case and turn it in for evaluation by your professor, as well as post it in the appropriate case forum for the unit in which your case is due. Your analysis shall include an assessment of key information required to make strategic decisions, as well as recommendations for the company moving forward.

Required Materials

Textbook

David, F. R., & David, F. R. (2017). In Strategic management: A competitive advantage approach, concepts & cases (16th ed.). Don Mills, Canada: Pearson Education Inc.

*Internet research as required to support recommendations.
Instructions

Review the section, “How to Prepare and Present a Case Analysis” section of your textbook (pp.358-365)
Read your assigned case.
Prepare an analysis that includes:
Identification of the firms’ vision, mission, objectives, and strategies.
A proposal for a new vision and mission that you feel would better represent the company.
Assessment of:
Internal strengths and weaknesses
External opportunities and threats
An IFE and EFE OR a SWOT Analysis
Recommendations on strategic directions for the company that are supported by 2 of the following:
SPACE Matrix
BCG Matrix
IE Matrix
QSPM
Rationalization as to why recommendations are being made.
Overall analysis should not exceed 5 pages. It must be clearly written with no grammatical errors or spelling mistakes. It must be properly cited using APA style. Your grade for each component will be reflective of your ability to think critically; present sound arguments that are properly substantiated.
Case analysis should be submitted to the assignments page of course for grading and also posted as a document in the appropriate “Case Forum.”

 

What is your evaluation of Under Armor’s Turnaround Strategy in 2018/2020

 

 

 

 

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