Recent medical research revealed that the presence of gluten in oats can cause celiac disease in the elderly.

Recent medical research revealed that the presence of gluten in oats can cause celiac disease in the elderly.

Since the elderly are an important consumer segment in this​ market, industry experts predicted a fall in the price of​ commercially available oats.​ However, after the publication of the​ research, the price of oats actually increased.

What would explain this outcome?

What assumption might the industry experts might have likely made?

Minimum length: 275 words

Recent medical research revealed that the presence of gluten in oats can cause celiac disease in the elderly.