1) Please research the LCC market in Asia over the last 10 years prior to the case in order to report on the competitors and their market shares, consumers and any other strategic issues that have affected Tiger Air over this period. Please use data from the case.
2) Please identify which operators are Tiger’s main competitor set, and please provide your rationale for identifying your chosen set of companies rather than any others. Please use data from the case.
3) Please can you provide the following information IN THE APPENDICES
– Suggested analytical tools that you will use to perform your analysis
– How do you plan to do research?
– What are the sources of data /information?
– Your proposal project plan (GANTT chart) with activities and timings for completion of the main report