Leveraging Benefits from Events in the Face of Disruption – event leveraging strategy
Leveraging Benefits from Events in the Face of Disruption – event leveraging strategy.
International events are often leveraged for economic, tourism, or social benefits. The recent pandemic, declared by the World Health Organisation , has wreaked havoc with international events resulting in cancellations, postponements, or adaptive and innovative new ways of staging events. Many international events, however, are reoccurring. That is, international events may occur repeatedly after a set duration of time (e.g., annually, every four years).
To complete this assessment task, you are required to:
1. Provide an overall synopsis of the event: background and history of the event, and details about the iteration that was to occur in the noted time period. Where was it to be held? What were the main objectives to be achieved?
2. Identify how and why decisions were made about what to do with the event in the noted time period. Identify and discuss the key stakeholders that were involved in making those decisions.
3. How did stakeholders react to the decisions made about the event (e.g., Media, social media, fan sites)? Discuss how culture and identity may have influenced the reaction.
- Discuss how and where the next iteration of the event will take place.
5. Develop and describe leveraging strategies that you believe could be utilized at the next iteration of the event. Be sure to outline the leverageable resource, opportunities, strategic objectives, and means.
6. Explain how the strategies can be used to recover from any disappointment or negative associations experienced during the noted time period.
7. Use appropriate academic references to support your discussion.
Deliverables
• Your 1500 word report-style paper should be double spaced (times new roman, 12 point font).
Leveraging Benefits from Events in the Face of Disruption – event leveraging strategy.
