How might culturally sensitive and appropriate considerations affect marketing plans?
Before health care administrators can market any health service or program, they must first consider the target population or audience to whom these services or programs will be marketed. Not surprisingly, cultural beliefs, language, and even cultural history play a major role in informing the types of messages and communications made to market new services and programs.
Reflect on the health care service for low income and underserved populations/communities. Consider how cultural sensitivity might inform the marketing of your health care service or program.
• Which elements of your health care services marketing plan are culturally sensitive and appropriate? Explain.
• How might culturally sensitive and appropriate considerations affect marketing plans? and why. Explain.