Discuss “how different industries continue creating value for customers through the routes to market to respond to changing market conditions during Covid-19?”. In discussing your assignment topic, choose ONE of the below industry sectors:
Firstly, Textile industry
Secondly, Food industry
Thirdly, Healthcare industry
The allowed word count is 600-800 words plus visuals (diagrams, tables, charts etc.). The word count is strict so that you must use visuals to good effect. You should work out for yourself how you can best communicate within these limits and you may present the work in any format that you wish. This is a unique assessment in that it allows you to select the format which best enables you to communicate your understanding.
The assignment draws on the concise presentation skills that you developed in first year especially through group presentations and the group industry report.
You may present the material in any way you think is effective – this gives you ample space for originality and creativity (features of first class work).
Please note: appendices can be used if necessary, but will count towards the word count. Similarly, graphics and tables which are deemed to be excessively ‘wordy’ will also be counted in the word limit.
The task is to explain how different industries (or organisations in different industries). Then, continue creating value for customers through their routes to market to respond to changing market conditions during Covid-19? In particular, you are expected to discuss and elaborate how they are adapting their routes to market. (e.g. how they are adapting their transformation processes which may include changes in aspects such as the product sourcing, production, marketing channels, supply chains, logistics and/or sales processes etc.) to deal with and respond to the market related challenges that have appeared during the pandemic.