Critically analyse the possible options for the strategic growth and development of a business in an international context.
- Demonstrate a critical knowledge of the key elements and challenges associated with the start-up and growth of a new enterprise, including the role of entrepreneurship.
- Apply the principles of enterprise start-up and growth within either an actual or simulated business.
- Critically analyse the possible options for the strategic growth and development of a business in an international context.
Assignment Task
You have just been recruited by a HK based market research and management consulting firm providing tailored strategic advisory services and solutions, focusing on the growth in developing markets in South East Asia. You are required to consider strategies for international expansion into one of the following markets: Vietnam, Malaysia, Indonesia or Philippines.
You have been assigned with a client who has a specific brief on a new venture in the retail hygiene products industry. The client wants you to provide a report on all aspects of launching a new venture for a brand aligned with a retail hygiene product, where you have complete autonomy over the business model, its product and services, the proposed strategy for the new venture and its implementation in your chosen market.
Task Guidance
As supportive guidance, your report should cover the following:
Executive Summary
Section 1. Idea and objectives
Section 2. Business Models
Section 3. Industry and Markets
Section 4. Strategic Audit
Section 5. Proposed Strategy and Business Model
Section 6. Strategy implementation and needs
Section 7. Recommendations on international expansion
References
Appendix
