As the Chief Marketing Officer, you have six marketing communications methods to build a mix to try to change those attitudes. Which would you use and why? Which would you not use and why?

As the Chief Marketing Officer, you have six marketing communications methods to build a mix to try to change those attitudes. Which would you use and why? Which would you not use and why?

Please limit your answers to 2 pages. You receive points for answering in role, including a discussion of the 6 methods with reasons for why you would or would not use each. Remember you are demonstrating your understanding of the subject to me.

Your hospital group has decided to offer the first accountable care plan in a community of 25,000 people in West Virginia. Accountable care organizations (ACOs) are a new concept, especially in this region. In conducting a consumer survey prior to the introduction, you find the attitudes toward ACOs are very negative. Some people believe they will be locked into a system if they join, whereas others feel this form of health care delivery is a socialist approach to medicine. As the Chief Marketing Officer, you have six marketing communications methods to build a mix to try to change those attitudes. Which would you use and why? Which would you not use and why?